Friday, 21 September 2018

Advert Analysis

In this advert the man is holding a lot of cigarettes which are in the shape of a gun, which gives off connotations of danger and suicide, this shows that smoking is basically committing suicide.

This is to raise awareness on how dangerous smoking can be. 
The target audience of this advertisement is to people who are heavy smokers in attempt to make them quit smoking.

Furthermore, the black background has connotations of death and danger, further highlighting the dangers of smoking.



In this ad, the black background highlights the seriousness of what the man did. Also Nike did this believing the audience would be serious about the ad but at the same time a little "sporty" as the ad is still a Nike advertisement.

It also shows how confident nike are in their product that the person doesn't have to wear their product.
This ad also has connatations of sophistication.

























The denotation of this image is that there is a heinz ketchup bottle sliced up into tomato slices on a red background. The message of this image is that there is only pure tomatoes in their products.
The sliced up tomatoes has connotations of the bottle only containing tomatoes and no other ingredients. The red background has connotations that the heinz tomato ketchup bottle only has tomatoes in it and the red colour of the background implies that again, there is only tomatoes in the heinz ketchup bottle.


















Wednesday, 12 September 2018

Examples of each media platform.


Audio/Visual


   
Target Audience : One of the targets are people from the age group from 16-24 year olds as the movie contains many special effects and popular actors, it also includes many games.

However the movie can also appeal towards an older audience, in particular people born in the 80's as the movie contains a lot of 80's pop culture. It also contains games that were popular in the 80's.









Target Audience : For this specific video it is a music video by Katy Perry so it might stereotypically be aimed more towards females, more towards the younger side (from ages of 10-18)

However this can also appeal to males or to the older audiences but the music video is mainly targeted towards these ages not necessarily the actual audience.








Interactive





Target Audience : 12 - 24 year olds, the game Overwatch is mainly aimed at this age group as it is a very cartoon-like game which the younger audiences might enjoy, this game also has an Esports, which is like football but to do with games, this includes tournaments, world cups etc.







Target Audience : 18 - 36

Wix is a website that create blogs to help people to make their own website, people that use this website are usually above 18, but some people under that age use it as well.

Published


Target Audience : Because this is a gaming magazine it is mainly targeted towards males (from ages 13 - 18) , of course the actual audience can be different, such as there will be females who will like it but there is a huge majority of males that read it.








Target Audience : The sun is mainly aimed towards older people or people who are intelligent, however the audience can vary, it is stereotyped that older people read newpapers.