Advert Analysis

In this advert the man is holding a lot of cigarettes which are in the shape of a gun, which gives off connotations of danger and suicide, this shows that smoking is basically committing suicide.

This is to raise awareness on how dangerous smoking can be. 
The target audience of this advertisement is to people who are heavy smokers in attempt to make them quit smoking.

Furthermore, the black background has connotations of death and danger, further highlighting the dangers of smoking.



In this ad, the black background highlights the seriousness of what the man did. Also Nike did this believing the audience would be serious about the ad but at the same time a little "sporty" as the ad is still a Nike advertisement.

It also shows how confident nike are in their product that the person doesn't have to wear their product.
This ad also has connatations of sophistication.

The denotation of this image is that there is a heinz ketchup bottle sliced up into tomato slices on a red background. The message of this image is that there is only pure tomatoes in their products.
The sliced up tomatoes has connotations of the bottle only containing tomatoes and no other ingredients. The red background has connotations that the heinz tomato ketchup bottle only has tomatoes in it and the red colour of the background implies that again, there is only tomatoes in the heinz ketchup bottle.