Target Audience : The target audience for my advert is towards men from the age of 16 - 30. The psychographic audience is mainly towards men with aspirations as the product is not high end and the men might not want to spend a ridiculous amount of money on a product. The product also appeals towards active males as it protects from the heat, so when the males are sweating when they are working out.
The 48 hours also attracts people on a budget or people travelling around as it gives then a long time protection.
The background also represents how the advert is mainly targeted towards men as red has connotations of power and danger.
Furthermore, the advert has a catch line which may impact the person seeing the advert telling them that they will take the spot if they use this spray, giving them confidence
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